PAIN PREVENTION AUDIO SCRIPT FOR NATIONAL PHARMACEUTICAL SALES FORCE

This script was written for the national sales force of a major pharmaceutical company. The product is a pain prevention medication.

RADIO STATION THEME MUSIC PLAYS HERE

ANNOUNCER: AND NOW PLEASE WELCOME THE HOSTS OF NEWS AND VIEWS, BILL MOORE AND SUSAN JONES.

BILL: HELLO, I'M BILL MOORE. AND THIS IS NEWS AND VIEWS. HERE WITH ME TODAY IS MY NEW CO-HOST, SUSAN JONES. WELCOME, SUSAN. IT'S GREAT TO HAVE YOU ABOARD.

SUSAN: THANKS, BILL. I'M DELIGHTED TO BE PART OF THIS NEW, EXCITING PROGRAM. WE'VE GOT A GREAT LINEUP TODAY. WE'LL BE TALKING TO AMY ALLEN, MANAGER OF STRATEGIC ALLIANCES FOR (PHARMACEUTICAL COMPANY NAME).

BILL: THEN A PANEL OF THREE MANAGERS WILL TALK ABOUT THE MOST EFFECTIVE SALES STRATEGIES FOR (NAME OF DRUG) AND HOW THEY PLAN TO GAIN AN EVEN GREATER MARKET SHARE.

SUSAN: LATER ON WE'LL BE JOINED BY THREE REPS WHO'LL SHARE SOME OF THEIR SECRETS FOR SUCCESS.

BILL: AND LET'S NOT FORGET OUR GREAT (RADIO STATION NAME) CREW.

SUSAN: HOW COULD WE EVER FORGET THEM? THEY'RE THE TEAM THAT PUTS THE PIZAZZ IN OUR STATION.

BILL: OUR FEARLESS HELICOPTER REPORTER, FRANK ROGERS, WILL PROVIDE THE LATEST MARKETPLACE TRAFFIC UPDATE. AND HURRICANE HEATHER WILL TELL US WHAT WE CAN EXPECT ON THE WEATHER FRONT.

SUSAN: WE'LL FIND OUT ABOUT UPCOMING NEWSLETTER ARTICLES AND OUR PANELISTS WILL FIELD SOME CALL-IN QUESTIONS. BEFORE WE BEGIN, LET'S TAKE A LOOK BACK TO OCTOBER. DO YOU RECALL WHAT SPECIAL EVENT TOOK PLACE THEN?

BILL: OF COURSE -- THE FABULOUS PAIN PREVENTION LAUNCH IN AUSTIN, TEXAS.

SUSAN: YES. THAT'S WHEN ALL THE (NAME OF DRUG) REPS MET TO FIND OUT WHAT ALL THE HOOPLA HAD BEEN ABOUT. WEEKS BEFORE, SALES REPS HAD BEEN TOLD THAT SOMETHING SPECIAL WAS GOING TO HAPPEN.