CEO Corporate Video Script on Company Vision and Mission

CEO: AS THIS EVENTFUL YEAR DRAWS TO A CLOSE, I'D LIKE TO LOOK BACK ON SOME OF OUR GREATEST HITS THIS YEAR AND THEN LOOK FORWARD TO SOME OF THE IMPORTANT CHALLENGES THAT LIE AHEAD.

I KNOW YOU ARE ALL VERY BUSY, AND I WANT TO THANK YOU FOR TAKING TIME OUT FROM YOUR DUTIES TO JOIN ME HERE TODAY. MANY OF YOU IN SALES ARE PROBABLY COUNTING THE MINUTES UNTIL YOU CAN BOLT OUT THE DOOR TO YOUR NEXT SALES CALL. AND THAT'S HOW IT SHOULD BE. I WOULDN'T WANT IT ANY OTHER WAY. BUT FOR NOW, WHY DON'T YOU ALL JUST SIT BACK AND RELAX BECAUSE I HAVE SOME GOOD NEWS TO SHARE WITH YOU. IT'S ABOUT OUR EXCELLENT PERFORMANCE THIS YEAR AND SOME OF THE EXCITING INITIATIVES WE HAVE PLANNED FOR NEXT YEAR. AS MEMBERS OF THE OUR TEAM, YOU WILL BE PLAYING A SIGNIFICANT ROLE IN MAKING OUR COMPANY EVEN MORE SUCCESSFUL IN THE YEAR TO COME.

TEAM VISION GRAPHIC WITH BLUEPRINT BEHIND IT: OUR COMPANY HAS A SPECIAL VISION -- A VISION CRAFTED TWO YEARS AGO WHEN WE FIRST INTRODUCED WHAT WE CALLED OUR VISION PLAN. THAT VISION IS THE DYNAMIC BLUEPRINT WHICH WILL HELP LIGHT THE WAY TO OUR BRIGHT FUTURE. I'D LIKE YOU ALL TO BECOME FAMILIAR WITH IT AND EMBRACE IT BECAUSE IT WILL BE YOUR MISSION AS A UNIFIED TEAM TO TRANSFORM THAT VISION INTO A WINNING REALITY.

VISION GRAPHIC DISPLAYED: OUR VISION IS CLEAR. WE WANT TO MAINTAIN A LEADING MARKET POSITION IN OUR INDUSTRY AND EXPAND THAT LEADING MARKET POSITION INTO THE HIGHLY PROFITABLE BUSINESS DECISION SUPPORT AND INFORMATION INDUSTRY ARENAS. OUR VISION IS ALSO TO BE THE PREMIER PROVIDER OF DECISION ADVERTISING IN OUR MARKETS.

THIS AMBITIOUS VISION INVOLVES SEVERAL KEY STRATEGIC CHALLENGES -- CHALLENGES WHICH I KNOW YOU WILL ALL MEET AND EXCEED IN THE MONTHS AND YEAR TO COME. I'D LIKE TO SHARE SOME OF THOSE CHALLENGES WITH YOU TODAY.

GRAPHIC LISTING STRATEGIC CHALLENGES: TO MAINTAIN A LEADING POSITION, WE WILL CREATE THE RIGHT, PROFITABLE MIX OF NEW PRODUCTS AND SERVICES, AND DEVELOP NEW CLIENTS FOR THEM. WITH AN ARRAY OF NEW PRODUCTS, WE WILL ADD "VALUE" TO CUSTOMERS, CLIENTS AND PARTNERS AND BECOME MORE ATTRACTIVE TO PROSPECTS.

THEN THROUGH INNOVATION, SERVICE EXCELLENCE AND OUTSTANDING GAINS, WE WILL MAINTAIN AND SUPPORT OUR DIRECTORY SERVICES AND PARTNERSHIP AGREEMENTS AND WE WILL BRING THEM GREATER VALUE.

WHILE NURTURING THOSE KEY PARTNERSHIPS, WE WILL GROW OUR BUSINESS BY WINNING NEW SALES CONTRACTS. AND WE WILL STRENGTHEN OUR PROPRIETARY BUSINESS ON BOTH COASTS.